MINI JCW race Team Takes Five Podiums at Sonoma

MINI USA’s official race team just came off of a dominant weekend in SRO TC America at Sonoma Raceway. Over the course of two races the MINI JCW race team scrapped for...

MINI USA Announces the MINI Drive-In Movie Guide

OFFICIAL RELEASE Woodcliff Lake, NJ,  July 28, 2020.  MINI USA announces its digital guide for consumers to help them enjoy the ultimate drive-in movie experience. The MINI Drive-In Movie Guide, which offers tips to drive-in...

MINI USA Introduces Coral Red Edition Hardtops

Coral Red is one of those colors that doesn’t seem special until you see it in person. However the biggest rub has been it’s exclusivity to the F54 Clubman. Until now. MINI...

MINI USA Sales See Dramatic Drop Due to COVID

Two thousand and twenty was a year that MINI USA sales were to slowly rebuild with a refreshed product range a simplified ordering process and lower pricing. Unfortunately a complete shutdown to...

MINI USA Launches MEET@MINI Virtual Events

How do you connect with your customers and create events in a COVID world? MINI has an answer: MEET@MINI. The program is a series of virtual events around three themes – Live...

BMW is the First To Support The iPhone Digital Key

Today Apple finally announced the iPhone digital key at its worldwide developer conference and its first partner is BMW. The key works just how you would expect, by replacing the need for...

MINI USA Lowers Prices and Adds Equipment for 2021

Big news from MINI USA Today with the announcement of 2021 MINI Pricing and Equipment updates. Among the changes are lower prices across the board, the return of the manual (in some...

New MINI Accessories for 2020

OFFICIAL RELEASE Whether at home or out and about: the products of the MINI Lifestyle Collection 2020 give rise to special moments on a day-to-day basis. Fresh colours and an inspiring design...