MINI JCW race Team Takes Five Podiums at Sonoma
MINI USA’s official race team just came off of a dominant weekend in SRO TC America at Sonoma Raceway. Over the course of two races the MINI JCW race team scrapped for...
BMW & MINI Remain Confident After $262m Loss In The 2nd Quarter
BMW is a historically conservative company. It’s never been able to rely on scale to survive. Instead it’s placed its corporate faith in great engineering and design to drive sales. 2020 appears...
MINI Just Hit a Production Milestone with the Electric MINI Cooper SE
11,000 electric MINI Cooper SE have been produced since late last year. That number is despite the COVID related spring shutdown of the plant and suppliers. It’s great news as it clearly...
MINI USA Announces the MINI Drive-In Movie Guide
OFFICIAL RELEASE Woodcliff Lake, NJ, July 28, 2020.  MINI USA announces its digital guide for consumers to help them enjoy the ultimate drive-in movie experience. The MINI Drive-In Movie Guide, which offers tips to drive-in...
MINI USA Introduces Coral Red Edition Hardtops
Coral Red is one of those colors that doesn’t seem special until you see it in person. However the biggest rub has been it’s exclusivity to the F54 Clubman. Until now. MINI...
MINI USA Sales See Dramatic Drop Due to COVID
Two thousand and twenty was a year that MINI USA sales were to slowly rebuild with a refreshed product range a simplified ordering process and lower pricing. Unfortunately a complete shutdown to...
MINI USA Launches MEET@MINI Virtual Events
How do you connect with your customers and create events in a COVID world? MINI has an answer: MEET@MINI. The program is a series of virtual events around three themes – Live...
BMW is the First To Support The iPhone Digital Key
Today Apple finally announced the iPhone digital key at its worldwide developer conference and its first partner is BMW. The key works just how you would expect, by replacing the need for...
MINI USA Lowers Prices and Adds Equipment for 2021
Big news from MINI USA Today with the announcement of 2021 MINI Pricing and Equipment updates. Among the changes are lower prices across the board, the return of the manual (in some...
New MINI Accessories for 2020
OFFICIAL RELEASE Whether at home or out and about: the products of the MINI Lifestyle Collection 2020 give rise to special moments on a day-to-day basis. Fresh colours and an inspiring design...