MINI’s Five Superhero Cars Strategy Clarified

Unfortunately, we don’t have the details of MINI’s strategy in that regard, but words from Peter Schwarzenbauer – left on this picture and BMW AG Board Member – reported yesterday by [Automotive...

Opinion: MINI Must Get Smaller to Get Bigger

By next summer three of MINI’s then eight models will have four doors. And if the Countryman’s success is anything to go by, its this segment that will be critical to the...