Sections: Awards Jun 22nd, 2006 3 Comments MINI has again won in both the “Small speciality under $25,000” and the “Convertible under $30,000 categories in Strategic Vision’s Total Quality Awards. Here’s some background on the award:
The Total Quality Indexâ„¢ is the premier measure of new vehicle owner satisfaction. It asks buyers to rate all aspects of the ownership experience, from buying and owning to driving. This is how buyers gauge quality, including attributes and the emotional response to vehicle.
You can see the entire list here.
Nathaniel Salzman Jun 22nd, 2006 Link
Take that J.D. Power!
What surprised me was listing the Honda Ridgeline as a Full Size Truck. Eh? I didn’t think it was big enough for that class.
Reply
eto Jun 22nd, 2006 Link
It’s good to see some positive press about customer satisfaction. I was looking at the competitors in the “Small Specialty under $25,000″ class, and overall satisfaction ratings were fairly close with the exception of the two leaders, MINI and the Mustang. I’m impressed that Ford has done well in customer satisfaction so early in the vehicle’s production run.
Reply[...] Totally! We reported on this award back in June when it was first announced, now it seems the mainstream press is starting to pick-up on it. [...]
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