MINIs on Top

Sections: Marketing | R60 (Countryman) Feb 11th, 2011 17 Comments

MINI’s Viral Marketing has been undone by the lack of a tarp. This sad scene was captured by reader Mike Schiml today as the convoy west on I290 outside of Chicago. There’s no word on whether this was the result of a mechanical issue, lack of fuel or MINI simply needing to transport the two long distances. Our bet is on the latter. However one thing is clear. The message is a little less compelling in this configuration.

Unless of course this has now become an ad for a towing company. (another picture after the break)

Written By: MF Staff

lavardera

Lets just hope they weren’t following the recommended oil change interval on their nationwide tour..
DrDiff

OK maybe it was osmosis that brought the Lucas parts from the Classic to the Countryman!
http://www.banggraphics.com JustinGTP

The MINI up top seems to be a model. The windows are blacked out, that’s common on a model so that you cannot see the lack of interior. Who knows?
JonPD

My belief is that more than likely the combo was meant for more or less static display and they are moving it to another place.
Pipe

Would they need some type of special permit to drive that on the road? Could that be why it’s on a flatbed – lack of permit?
KPH

Yeah, could easily just be in transport to another venue. Or someone in authority pointed out the Countryman is over grossed for weight and/or has exceeded the roof “rack” safety limits. Interstate travel might be asking for DOT trouble. Just another guess.
JonPD

Any reason still this is a huge mistake and really counters the message I think. Still proves Mini is the top vehicle in this shot though lol.
http://www.jasonparry.com Jason

Yeah i dont think its a “sad seen” (!!!!) at all. Note to MF: learn grammar.

They are just moving it somewhere else. How/why would the vehicle DRIVE like that? It would tip and not be road legal. Also, it probably doesn’t fit in a standard car carrier (even a covered one).
Tommy

Ohhh Come On… It’s obvious what this is… To compete in the marketplace, MINI is now offering this as a 3rd and 4th row seating option for the Countryman!
JonPD

LOL Tommy, funniest thing I’ve read in a long while!
Aurel

they should top it off with a Smart.
Butterbean

the mini classic / countryman may be on the road but the countryman billboard in times square looks amazing at night: http://blog.cincinnatimini.com/wp-content/uploads/2011/02/179812_10150093252748221_8285708220_6036763_7221751_n.jpg

nothing like times square at night
Mike Schiml

I’m feeling guilty! I did not take the shots, but had received them from a friend who passed this while driving today. Photo credit belongs to John Kittermaster.
goat

i think it looks kinda cool on the flatbed… like Russian nesting dolls. :)
Alpinamike

It’s transport, they did this for the MINI convertible in 2009, from auto show to auto show. They only had one convertible for the Whole east coast. Also they do this so nothing happens driving with. A classic on top.

I hope the driver watches those low bridges in Chicago otherwise it will lose the classic hanging on.

If I was bssp I would have kept a car cover over both , maybe saying “look who’s brought a friend” .
Fillip

@Aurel:

They probably wouldn’t want to top it with a smart, because one of their largest (if not the largest) dealer groups is also the distributor for smart in the US. I think it is safe to say that they’d burn some bridges with that one.
http://www.MINIsOnTop.com Ian C.

You could / should have mentioned the ORIGINAL MINIsOnTop! ;)

← Spied: MINI Roadster Prototype MINI Coupe & Roadster Spied Together →

Sort by MINI model

Recent BimmerFile Stories

MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F55: Clubman
F56: Hatch
F57: Convertible
F60: MINI Crossover
F62: Traveller

Advertise with MotoringFile

If you or your company are interested in advertising on the most influential MINI website in the world, please visit our Advertising section. If you have further questions about becoming a sponsor or would like to see our rate sheet please feel free to contact us directly.