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MINI’s Campaign for the Coupe Begins

The new MINI film you see above is a teaser for the launch of the new MINI Coupe and leads into a new MINI campaign; “Another Day. Another Adventure.” The film features driving scenes shot in Rio de Janeiro, Iceland and Hong Kong.

The reveal film, shot in the style of a movie trailer, previews three new MINI commercials set to air from September on. César Charlone, the Oscar-nominated cameraman behind “City of God”, gave the Rio spot a unique feel as you’ll see above.

Look for this campaign to mostly show up in international advertising starting this fall.

Written By: MF Staff

  • Alpinamike

    So this is PFPR advert, if so I thinks its pretty good. 

    Now to add a track shot during a race.

  • Wayne D.

    So, at about 0:30 a MINI plows into a Carnival troupe?

  • http://www.facebook.com/profile.php?id=1784698713 Steven Burns

    Saw my first Mini Coupe in Santa Barbara, CA… this week. Licensed with Jersey plates. Does that mean their are a fleet headed to dealerships now?

    Photos: http://on.fb.me/iuJN7Z


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MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

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