The new MINI film you see above is a teaser for the launch of the new MINI Coupe and leads into a new MINI campaign; â€œAnother Day. Another Adventure.â€ The film features driving scenes shot in Rio de Janeiro, Iceland and Hong Kong.
The reveal film, shot in the style of a movie trailer, previews three new MINI commercials set to air from September on. CÃ©sar Charlone, the Oscar-nominated cameraman behind â€œCity of Godâ€, gave the Rio spot a unique feel as you’ll see above.
Look for this campaign to mostly show up in international advertising starting this fall.