MINI USA Sales Up 14.9% = Best Q1 Sales Ever

Sections: Sales Apr 3rd, 2012 7 Comments

MINI USA is reporting the start of what looks like another record-breaking year for sales here in the U.S. of A. Month-over-month sales were down, but quarter-over-quarter sales up just shy of 15% for Q1 of 2012. See the full sales breakdown after the jump.

As in months past, Countryman and Hardtop sales have made up the vast majority of both units sold and sales growth. However, where in months past actual sales numbers between the R60 and R56 have been neck-and-neck, this month sees the Hardtop outselling the Countryman nearly two-to-one. Yet, the R60 still accounts for the strongest sales growth. Clubman sales appear to still be dropping precipitously and the Coupé is currently selling more than double over the Roadster. However look for Coupé/Roadster numbers to get closer together as the weather warms up and Roadster delivery ramps up to reflect demand.

[Source: MINI]

Written By: Nathaniel Salzman

Birddog2

Was glad to do my part with a S Roadster delivered 21 March. It was the first one delivered from the MINI of Portland dealership, looks like one was delivered by the Seattle dealership. It will be inrteresting to see how Roadster dalwes go when there is actually some stock on the shelf. Mine was ordered on 16 January, bulit on 6 February and at the dealers 18 March
JonPD

Congrats on the Roadster Birddog2. I fully expect the Roadster to be more popular than the Coupe.
http://www.facebook.com/people/Nathan-Fong/100000353101204 Nathan Fong

Like to think I helped in this with the purchase of our 2012 Countryman ALL4 in March. :)
Gerarddm

Look at the numbers for March alone. All the established models DOWN from a year ago. If it weren’t for new models, MINI would be hurting. Just how many new cars can they keep introducing to keep the marque numbers juiced?
Anonymous

Was there a supply issue in March for MINI? I know on the BMW side the X3 and X6 were held up for production changes and thus supply issues.

If there were decreased allocations secondary to builds/production changes the numbers are ok otherwise- what happened in March for MINI is a bit disheartening.
Dr Obnxs

Even more so when you look at other companies sales trends and small car sales trends as well. Anomoly or trend? We’ll know soon enough…

Matt
Pieter Weinberger

All good… But if you pay €1.82 per liter gasoline, it’s all losing it’s purpose… Im afraid I will have to sell my MINI cooper s (r53) because I just can’t afford it anymore !!!! Overhere in Belgium they are killing the automotive industry as well as all others… I hate Europe ! I love MINI ! But will have to buy something cheap because it gets way to expensive overhere ! Fuck globalisation !

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