Section: In the Press

Spied: F54 Clubman S Caught with Reduced Camouflage

MotoringFile Sections: F54 Clubman, In the Press Feb 3rd, 2015 17 Comments

mini-clubman-spyshot-4Our colleagues at Automobile Magazine have been on a roll lately. Following their scoop on the potential MINI Minor and Superleggera, they recently published a series of spy pictures of the F54 Clubman. While there is nothing new compared to what we have reported in the past, these shots show the upcoming Clubman S sporting less swirly graphics than usual. This photo is particularly interesting as it clearly indicates that front-end treatment of the F54 will rectify the biggest pet peeve against the F56/F55. In fact, it seems to be exactly in line with the concept that was presented in Geneva last year. continued →

Auto, Motor und Sport Names F56 Best Car of 2015

MotoringFile Sections: Awards, In the Press Jan 31st, 2015 2 Comments

P90139264-highResThe new MINI is only 14 months old but awards keep coming. This time Auto, Motor und Sport asked 112,000 of its readers to choose their preferred imported car, and the F56 grabbed the top spot with 25% of votes in the “Small Car” category. While this is somehow expected, the new Hardtop scored “significantly higher than its predecessors in the areas of driving comfort and spaciousness and in the choice of driver assist systems.”

Interestingly enough, the soon-to-be-discontinued R58 Coupe also won the “Mini Cars” category (not sure what that is) and reach third place in the overall ranking. Not bad, not bad at all. continued →

MINI Driver and Friends Go on Deer Killing Rampage

MotoringFile Sections: In the Press Jan 30th, 2015 8 Comments

Deer and MININo, really. In what is one of the most bizarre MINI-related stories we’ve seen, police find four men and four dead deer with a MINI Cooper. continued →

Petrolicious: The Classic Mini Visualized

MotoringFile Sections: Classic Mini, Design, In the Press, MF Feature Jan 28th, 2015 5 Comments

Petrolicious Classic Mini HeaderAlthough most of the readers here on MotoringFile likely own or are reading about the modern MINI, we hold a special place for the car that started the craze, the classic Mini.  One site which purveys modern experiences of classic automobiles tastefully is Petrolicious.  Petrolicious is no stranger to stories of classic Minis (A Mini Gives You Instant Rockstar Status) and has even been guest featured on White Roof Radio.  We would like to bring you to a beautiful infograph which Petrolicious created with insights into the Classic Mini.   continued →

The Motorer Obsession Program and 2015 MINI Sales

MotoringFile Sections: In the Press, Sales Jan 27th, 2015 No Comments

MINI Dealerships are #1 in customer satisfactionBack in November, we outlined MINI USA’s 2015 strategy in regards to Customer Experience and Dealer Profitability. A report from Automotive News indicates that MINI reiterated its commitment to dealers during the 2015 NADA Convention in San Francisco last week. continued →

Car Purists vs. Active Sound

MotoringFile Sections: In the Press Jan 27th, 2015 8 Comments

F56_JCW (9)Earlier last week, Washington Post journalist Drew Harwell wrote a detailed post about the state of “fake” engine noise found in today’s new cars. There are a number of different acronyms for this technology across the industry, but the BMW Group calls it Active Sound. In fact, MotoringFile readers are quite familiar with its mechanism as we covered the topic about a year ago. continued →

Google Could Soon Be Selling Auto Insurance

MotoringFile Sections: In the Press, Technology Jan 25th, 2015 1 Comment

Screen Shot 2015-01-24 at 9.51.08 PMWhen it comes to tech, it’s fair to say that the US always get the cool stuff first, but this time around it seems our European counterparts have had exclusive access to a very interesting service since 2012. That service is called Google Compare and serves, amongst other things, as an auto insurance hub. In Europe, you can basically buy you car insurance through Google. As it turns out, this service might soon be available in the US. continued →

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MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

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