Section: In the Press

A Metaphor For The Modern Motor Industry

MotoringFile Sections: In the Press Mar 1st, 2015 2 Comments

P90155190-2015-Paceman-R61Chris Harris on why every car brand is obsessed with building every kind of car:

Every CFO on the planet will now laugh at my naiveté, but would it really be impossible for a company like BMW to make 500,000 cars a year, cars it wanted to produce and which squared with the brand image it has carefully cultivated for decades, and still make good money? I can’t see why it would be impossible.

Interesting opinion but we already know the answer; automakers just have to.

What’s Next After the Coupe and Roadster Are Gone?

MotoringFile Sections: In the Press, R58 (Coupe), R59 (Roadster), Superleggera Mar 1st, 2015 6 Comments

2013 MINI Cooper Coupe S

MINI confirmed earlier this month that the R58 Coupe and R59 Roadster will end their production run in the coming months. The question that came to mind when the news broke was what will be next after the Twins are gone? According to our colleagues at Autocar, not much. continued →

Leaked: Clubman Vision Gran Turismo Concept

MotoringFile Sections: F54 Clubman, In the Press, JCW Feb 24th, 2015 17 Comments


In conjunction with Sony’s Gran Truism 6, MINI has released a digital only concept of the forthcoming 2016 Clubman. The differences? Just about everything. This Clubman is a fictionalized race car that takes the MINI formula to the extreme. The game and the car will be available digitally in March. Now, on to the numbers and what they do and don’t tell us about the rumored JCW Clubman. continued →

Apple Hires Head of Mercedes-Benz R&D

MotoringFile Sections: In the Press, Technology Feb 13th, 2015 2 Comments

14.03.03-CarPlay-2If you’ve never heard of Apple, it’s a small technology company that has changed the world, over and over again since 1976. It also recently became the first U.S. company to manage a $700 billion market cap and is now possibly making headways into the automotive space. To be exact, Apple already has a presence in the automotive space with CarPlay, but this new hire along with reports indicating that Apple’s design team has met with a number of key automotive executives and creators in recent months, adds more fuel to the potential fire. continued →

Spied: F60 Countryman Plug-In Hybrid Caught Winter Testing

MotoringFile Sections: F60 Countryman, In the Press Feb 9th, 2015 9 Comments

mini-countryman-plug-in-hybrid-spied-front-three-quartersAnother week, another set of spy photos from Automobile Magazine. This time, the upcoming F60 Countryman was caught winter testing, but interestingly enough this is not the most interesting bit of the story. If you look closely at the photo above, you will see a “Hybrid Testing Vehicle” sticker on the front passenger door. About a year ago, we gave a detailed overview of the plug-in system that the BMW Group plans to bring to the MINI brand. And while our initial assumption was that F54 Clubman would be the first model of FXX generation to receive this drivetrain, the new Countryman appears to be in the lead to become to first plug-in hybrid MINI ever. continued →

The Truth About Active Sound

MotoringFile Sections: Design, In the Press, Technology Feb 4th, 2015 25 Comments

F56_JCW (8)Earlier this week, we linked to an article from the Washington Post describing how car enthusiasts feel about technology-generated engine sounds. Our takeaway was that Active Sound is a necessary evil given the advances made in fuel efficiency (e.g. displacement on demand) and safety. Since I have not had the chance to exchange with an engineer from MINI about this technology, I’m the first to admit that my knowledge on the topic is very limited. With that in mind, and thanks to a detailed anonymous tip from a SME, we’ve decided to demystify the inner workings of Active Sound. In short, it is not evil and has nothing to do with fake engine noise. continued →

Spied: F54 Clubman S Caught with Reduced Camouflage

MotoringFile Sections: F54 Clubman, In the Press Feb 3rd, 2015 17 Comments

mini-clubman-spyshot-4Our colleagues at Automobile Magazine have been on a roll lately. Following their scoop on the potential MINI Minor and Superleggera, they recently published a series of spy pictures of the F54 Clubman. While there is nothing new compared to what we have reported in the past, these shots show the upcoming Clubman S sporting less swirly graphics than usual. This photo is particularly interesting as it clearly indicates that front-end treatment of the F54 will rectify the biggest pet peeve against the F56/F55. In fact, it seems to be exactly in line with the concept that was presented in Geneva last year. continued →

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MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

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