Nov 12th, 2014
We’ve been reporting on it all year. But now it would seem the automotive press has picked up on the figures. Here’s Automotive News on the recent slump:
After a flat 2013, Mini’s U.S. sales are down 20 percent through October. The slump has left some pundits wondering whether Mini could suffer the problems of other once-trendy retro nameplates.
Mini management says sales are down mainly because of the model changeover for its core vehicle, the two-door Cooper hardtop. The redesigned hardtop, which is larger and shed some of its quirky features, arrived on dealership lots in April. Then dealers suffered a six-week delay of the 2015 Cooper, which arrived in mid-September.
Oct 10th, 2014
With the F56 and F55 four door launched, MINI is turning its attention to rounding out its aging line-up. This includes the convertible, JCW and of course the highly anticipated Clubman. Read on the for the details.
Jul 25th, 2013
A few weeks ago MINI’s carefully planned launch for the 3rd generation MINI (aka the F56) was rudely taken off script. Over 25 photos were taken of the F56 in various states of undress during a marketing photoshoot. And the reaction to what was seen wasn’t good. Due to the angle, lighting and the fact that the photos we’re taken using extremely long zoom lenses from far away the F56 did not come out looking good.
From what we know of the car the photos didn’t do the overall shape and design justice. And apparently MINI agreed immediately releasing a rather cheeky PR response. But today MINI is giving us much more on not just the new F56 MINI but the entire future of MINI design. Make no mistake this is a concept car. But the overall shape and many of the design features here are lightly disguised versions of what we’ll see on the F56.
With Anders Warming now fully leading the design team there’s never been a better time to take a step back and look at the future of the brand. From what we see here and what we know, it looks pretty bright to us. But we’ll let you be the ultimate judge after seeing the gallery, reading the interview and watching video after the break. continued →
May 31st, 2013
And the shift knob for all MINIs for the next 7-10 years. Discuss.
Apr 25th, 2013
For years we’ve been reporting that MINI’s line-up will expanding. And as you know it has, going from one model to seven models in as many years. But recent comments by MINIUSA head Jim McDowel and several BMW Board members have underlined the fact that more changes are foot. continued →
Nov 24th, 2012
This post is also featured over on our sister site, BimmerFile.com.
In various interviews over the past few months, BMW executives have hinted at grand plans for the UKL platform. Reported by both MotoringFile and BimmerFile, the UKL platform will spawn an onslaught of FWD models. This will make MINI more long-term viable and will drive the BMW Group to greater economies of scale. Yet just how far BMW is willing to go with FWD, and how big the MINI brand will get hasn’t really been understood until recently.
Oct 15th, 2012
The BMW Active Tourer concept shown in Paris was the first glimpse of the forthcoming UKL platform that will underpin the next generation of MINI and front wheel drive products. Next up will be MINI’s turn. Our sources are telling us that MINI will debut a cross-over vehicle similar to the BMW Active Tourer concept (internally known as the MINI Activity Tourer) that is meant to show how different BMW and MINI versions of the same platform can coexist.