MINIs Used to Drive Traffic
A real estate story? On Motoringfile? Sure, especially when it’s a very interesting way to get people in to look and hopefully buy your property. Give them a MINI!
>LOS ANGELES, Nov. 30 /PRNewswire/ — Promising “a MINI Cooper with every loft,” downtown LA’s Santee Village is kicking off an innovative promotion to buyers of units at the historical residential development located in the Fashion District. Anyone who purchases a loft between December 1st and February 3rd will receive a MINI Cooper with a three-year lease, with the lease payments being made by the developer.
>”The MINI Cooper is the perfect vehicle for downtown living,” said Mark J. Weinstein, president of MJW Investments and developer of Santee Village. “It is a sexy little car that offers international styling, great gas mileage, easy parking, multiple safety features and a fun driving experience. We think the target buyers for Santee Village will find this offer to be a nice complement to their urban lifestyle.”
It’s a good read. Bonus if you are looking for a loft in Downtown LA.
[ Mini Cooper Promotion to Drive Traffic to Downtown LA’s Santee Village ] Yahoo! Finance
a bit more attractive than the real estate agents offering new Mustangs to home buyers.
A developer in Columbus Ohio has been using the same promotion lately for condos downtown.
Sweet! I really should talk to my landlord…
…sweet deals usually come with a hitch. The lease may limit mileage to 5,000 – 6,000 per year. Still not bad if yer in the market…
Avante Homes just did that promotion with their new home sales for September here in Las Vegas.
I live here and ya couldn’t pay me to live in downtown LA. This isn’t Chicago, NY or SF. Most get in and out of LA as fast as they can. That being said, LA does have some very kool areas like the Art’s District and others. Our new metro is getting better and better. In reality though, mostly it smells of urine and is full of desolate people. if I was or had to live there the MINI might be an incentive.
A side note, a few weeks ago my wife had a showing in SF. We saw a gazillion MINIs, mainly Coopers there. Now that’s a city!
Wow. Think how amazing that would be. A condo parking structure full of MINIs.
I love these kind of “promotions”. How about just getting a better deal on the condo in the first place?
bah …
but yeah, a condo garage full of MINI’s would be a hoot.
I would throw my MINI in if I could just sell the estate home that I am currently marketing. Selling real estate in this economic climate is a daunting task and the latest report indicates that property values may continue to fall as much as 30% before the market rights itself. Help! With snow lurking on the horizon, it might help to have the new SAV as an incentive. Can’t wait to see how that turns out…
You are witnessing the desperation of developers all around the country in the face of the biggest housing/mortgage/credit fiasco in the history of American economics.