Official Press Release: The MINI brand also recorded good growth with the first-quarter sales volume up by 23.6% to 58,054 units (first quarter 2007: 46,978 units). The launching of the new MINI Clubman was a great success: almost 16,000 units have been handed over to customers since its market introduction in November 2007. The MINI brand continues to generate a very high-value product mix. In total, 14.1% of customers opted for the MINI One, 59.6% purchased the MINI Cooper and 26.3% chose the MINI Cooper S.
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Having just taken delivery of my Cooper Clubman on the 28th, I can add to this that my dealership – MINI of Fairfield County in Stamford,CT – has just had their best month ever since they first opened their doors! Great group there.
By the way, first impressions of my MCCa BRG/BLK are excellent!
It would be good to see a breakdown from specific countries. Of course sales will be up in new markets – like China and others who are on the up and up.
I think the Clubman has been the sales revelation of the year. I wonder if MINI would consider increasing its availability in liu of not cannibalizing R56 hardtop sales?
Thank you for the Kudo’s ontheroadagain. We appreciate it. It’s very nice of you. These numbers seem to be European since the Cooper S outsells the Cooper here in the states.
Looks to be world wide. 58k for a quarter is 232k for the year, that’s pretty much factory capacity. While the S outsells the Cooper here, it doesn’t anywhere else in the world, and that’s most of production.
Matt