BMW Group Press Release: The MINI brand continues on its successful course with sales up 17.9% in the first half-year to reach a total of 126,810 vehicles (prev.yr.: 107,576). In June more than 24,448 (prev.yr.: 22,465 / +8.8%) MINI were delivered worldwide. A strong contribution to the continued growth in MINI sales was made by the third member of the MINI family, the MINI Clubman, which has complemented the product range since mid-November of last year. In the first six months of 2008 24,774 Clubman were sold; in June the figure was 4,811 vehicles. That means that every fifth MINI sold is now a Clubman.
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But sales in the USA took an 11% nosedive in June. I think BMWUSA needs to rethink some of their long term NA sales strategy that will include offering here their fine turbodiesel engines and gasoline 4 bangers.
Don’t think BMW is being helped since they are developing a large number of SUV’s and low mileage cars. Would be surprised if we don’t see a Prince engined 1 series pretty soon. I am pretty sure a lot of time is spent in the MiniUSA and BMWMini offices considering the future to this brand.
C4 has it wrong. Overall BMW (BMW + Mini) sales were down in US in June, but Mini sales were up 24.8% in June year over year. <a href="http://www.theautochannel.com/news/2008/07/02/091721.html" rel="nofollow">[See data here]</a>
Yes MINI sales were up 24.8% but BMW branded vehicles down 11% in June.
I was at my MINI dealer (NYC area) yesterday. Their lot is empty except for a few dealer demos. All 2008 MINIs coming in are spoken for. There’s a 4-month wait until the 2009s start rolling in. Used MINIs are selling as they become available. They could sell more if they had more.