Official BMW Group Release: The BMW Group increased its sales volume in July of this year. In total, 125,812 BMW, MINI and Rolls-Royce brand cars were delivered to customers. This represents an increase of 2.2% compared to the same month last year (123,089 units). For the period to the end of July, sales rose by 4.4% to reach 890,699 units (January – July 2007: 853,142 units).
MINI brand reports 2.1% increase in July
The ongoing popularity of the MINI and the variety of models now available resulted in the July sales volume rising by 2.1% to 19,227 units (July 2007: 18,838 units). 146,041 vehicles were delivered during the period to the end of July (January – July 2007: 126,410 units / +15.5%).
70% of customers opted in July for a MINI Cooper or the top model, MINI Cooper S. For the diesel version, the Cooper D, and the MINI One, the percentages were 17% and 13% respectively. Compared with other small cars, the equipment provided and the product mix remains at an exceptionally high level. In a comparison of the three model versions, the classic MINI was first with 12,987 units (July 2007: 14,896 units/ -12.8%) or 68% of sales in July. It was followed in second place with 3,718 units – or 19% of sales – by the MINI Clubman, which has been available since November 2007. With 2,488 units sold (July 2007: 3,635 units), the MINI Convertible was the choice of 13% of customers.