MINI USA Press Release: Nathalie Bauters has been appointed as MINI Communications Manager for BMW of North America, LLC, effective October 1, 2008. Nathalie joins from Chrysler LLC. While there she was Manager, Product and Marketing Communications with responsibilities for international auto shows and driving events, and before that Marketing Manager for SRT and Motorsports. She will report to Tom Kowaleski, Vice President of Corporate Communications for BMW of North America, LLC.
Nathalie began her career in the auto industry at Chrysler Europe in Brussels, Belgium. She brings with her over twelve years of experience in automotive product and marketing communications. Her new responsibilities will include communicating all MINI product and technology, marketing, lifestyle activities of the brand.
â€œWe are delighted to have Nathalie join the MINI team because they are a highly innovative group, and she has demonstrated the same skill in her career,â€ said Tom Kowaleski. â€œNathalie also has excellent media relationships and we look forward to her contributions.â€
Nathalie is a Belgian citizen, and has lived in the United States for the last six years.