The Real Making of MINIWOOD
A few days back we told you about MINI’s viral campaign in Geneva for the 2010 Motor Show. Today we bring you the real making of the video (as opposed to the faux making of) that shows you how MINI actually did put the words (and questionable ones to English speakers) “MINIWOOD” on the side of a hill overlooking Geneva.
<p>Oh so it wasn’t car headlights?</p>
<p>No way.</p>
<p>:|</p>
<p>Does MINI think that we’re really that dumb that we need an explanation of how they did it?</p>
<p>in these days when cheap is the new black, not sure if pitching the bling is the way to go especially for an entry level car in BMW’s lineup.</p>
<p>the marketing for this Countryman is all over the place before it even launches.</p>
<p>kids with legos in the backseat, break dancers and quasi cowboys doing some sort of disco polka, burly guys guarding the car at a nightclub and now some hipsters begin all clever.</p>
<p>lets just throw things at a wall …</p>
<p>I find this real making of more interesting than the fake one.</p>
<p>Kind of reminds me of MIDNIGHT ON THE DRAGON!!!</p>
<p>384,000 lumens! Wow!</p>
<p>it looks like it was 4 Pani BP6GT projectors.
<a href="http://www.pani.com/support/datenblaetter/pdf/DB_BP6GT.pdf" rel="nofollow ugc">http://www.pani.com/support/datenblaetter/pdf/DB_BP6GT.pdf</a></p>