It’s taken a few months but last week we sat down with MINI Design head Gert Hildebrand and looked through all submissions of the Rail Accessory Contest. Gert and I talked about how each submission would work in the car and how true to the original concept each idea was.
But before we get too far we have to say, wow. We were absolutely blown away by many of these submissions. And there were by far more great ideas then are even listed in the top five below. But without getting too verbose, let’s get right to the winner and the two runners up (after the break)…
#3: Entertainment Device / Mr Mercado
We don’t know who Mr Mercado is, but the man can clearly come up with an idea and sketch it out. So for the idea (first and foremost) and the sketch (as seen above) he gets 3rd place.
#2: iPad Holder / Owen Kelly
We received quite a few ideas around the iPad or an entertainment device but given the level of thought below, I think you’ll see why we chose this as our runner-up.
I’ve come up with an iPad holder. The premise behind the design is to provide a rear entertainment accessory for passengers as the SatNav/MINI Connected unit will primarily be used for front seat occupants. I’ll post the photo now, and detail it below.
The arm can rotate at the rail through 360 degrees. The elbow of the arm is a racheted pivot, and at the end of the arm where it connects to the holder is a ball joint which allows it to move in any direction – similar to a premium manfrotto tripod.
The iPad holder itself has design touches allowing it to integrate with the colour and trim options the Countryman owner has chosen. The interior surfaces of the pockets that support the iPad are lined with a protective suede/flock finish, which is co-ordinated to the Countryman’s Colour Line. The MINI wings logo appears in the centre of the device.
The telesopic arms extend to cradle the ipod, but as seen in the sketch can also contract to a shape no larger than the width of the rail for stowage. This maximises the interior space of the Countryman when the device is not being used.
Finally, because the iPad has an accelerometer which allows for use in portrait, or landscape modes, the entire assembly can also be rotated on the ball joint through 90 degrees.
And (drum roll please) the winner of the MotoringFile Rail Accessory Contest is…
#1: The Lego Table (Thomas Ammentorp and his 11 year old son Max)
We just loved the simplicity of this idea. More than anything this idea captured the child-like spirit of the rail system. In fact the entire idea of the rail was inspired by Legos and the ability to create almost anything you want out of it. It seemed like the perfect winner. Here’s the description from Thomas himself:
This is my 11 year old son Max’s submission. It’s a lego table that sits on the rails between the two rear seat passengers, one of which might be a kid. It’s a flat surface covered in lego studs surrounded by a wall to contain the lego bricks. In each corner of the table, is a pocket which holds unused lego bricks.
Congrats to Thomas Ammentorp and his 11 year old son Max! They will be getting a first edition MINI Design book (MSRP around $140 – you can see a sneak peak here) autographed by Gert Hildebrand.
<p>Nothing new realy………….</p>
<p>I thought there would be a lot of entertainment system ideas, the lego idea sounds great for kids, just like the tables at the lego store</p>
<p>From the mouthes of babes…</p>
<p>Simple <i>and</i> it appeals to the target market. MINI should send him a prototype as a trophy, just to encourage him as he grows up. Way to go Max!!!</p>
<p>iPad holder?</p>
<p>Really?</p>
<p>Because we need more closed system, single gatekeeper, propitiatory devices in our lives?</p>
<p>On the plus side, you can always charge double what you normally could by saying it’s iSomething compatable.</p>
<p>I love the lego idea. Very creative. My son (and I) would love that.</p>
<p>That Lego idea really is in the spirit of the thing. I wonder if the excellent Lego robotic kits could fit into that scheme.</p>
<p>I am sure LEGO is going to have a FIELD day with the copywrite on this one…
I wonder if BMW and LEGO are going to have some kind of co-operation now seeing this won the design competition…
You wanna know how serious LEGO is with their copywrite??? They patented the SOUND the bricks make when they snap together.</p>
<p>Ditto about the Lego copyrights…</p>
<p>And iPad holder? I thought the winners should be a little more unique and creative than that…</p>
<p>Congratulations Max</p>
<p>Ease up guys, it’s just a design competition. Let’s encourage the ideas, not stifle them, and besides, the kid’s only 11, AND WON, and Apple’s sold over 2 million iPads so far, deal with it.</p>
<p>Gabe has an eleven year old son? :o</p>
<p>…congrads to Thomas and his Son,Max!</p>
<p>Not to bash the winning designs or even an 11 year old…bravo to those who won…I just read the design breif as they were looking for innovation…
There is nothing innovative with these winners. I am sure there is nothing here that the designers at MINI had not already had CAD drawings on save the LEGO thing…</p>
<p>Cool they held this little contest. I did think they were going to choose some of the more “neat-o” concepts submitted but whatever. I’m definitely happy for “the lego kid”… simple and fits the spirit of the design brief!</p>
<p>To those whining (yes, you’re whining) about the entries, why don’t you detail what you submitted? I’m guessing you didn’t submit anything?</p>
<p>As far as the iPad holder, rocketboy, as has already been noted 2 MILLION of them have been sold, so whether or not you want to buy one, there is a huge (and growing) market for accessories for them. Take your apple hatred and save it for the PC forums where I’m sure you spout your venom.</p>
<p>I liked the entries, and congrats on the lego table idea. The only downside I can see is legos ending up down in the seats, but otherwise, love the idea of kids being creative in the car instead of being forcefed more cartoons or whatever on videoscreens.</p>