MINI USA is reporting sales of 6,087 cars making it the best March, and the second best single sales month, since coming to the U.S. Sales are up by an impressive 68.6% over the 3,610 cars sold in March of 2010. What’s more, U.S. sales are up 41.4% (12,341 compared to 8,728) for the first quarter, year over year. Details after the break.
Sales Overview BMW Group USA, March 2011
March 2011 | March 2010 | % | YTD 2011 | YTD 2010 | % | |
BMW brand | 20,295 | 18,060 | 12.4 | 52,617 | 46,323 | 13.6 |
BMW passenger cars | 15,361 | 14,445 | 6.3 | 38,176 | 35,774 | 6.7 |
BMW light trucks (SAVs) | 4,934 | 3,615 | 36.5 | 14,441 | 10,549 | 36.9 |
MINI by model | March 2011 | March 2010 | % | YTD 2011 | YTD 2010 | % |
Cooper /S Hardtop | 3,043 | 2,248 | 35.4 | 6,476 | 5,445 | 18.9 |
Cooper /S Convertible | 537 | 496 | 8.3 | 1,018 | 1,305 | -22.0 |
Cooper /S Clubman | 778 | 866 | -10.2 | 1,546 | 1,978 | -21.8 |
Countryman /S/All4 | 1,729 | N/A | N/A | 3,301 | N/A | N/A |
MINI brand total | 6,087 | 3,610 | 68.6 | 12,341 | 8,728 | 41.4 |
TOTAL Group | 26,382 | 21,670 | 21.7 | 64,958 | 55,051 | 18.0 |