MINI’s Campaign for the Coupe Begins
The new MINI film you see above is a teaser for the launch of the new MINI Coupe and leads into a new MINI campaign; “Another Day. Another Adventure.†The film features driving scenes shot in Rio de Janeiro, Iceland and Hong Kong.
The reveal film, shot in the style of a movie trailer, previews three new MINI commercials set to air from September on. César Charlone, the Oscar-nominated cameraman behind “City of Godâ€, gave the Rio spot a unique feel as you’ll see above.
Look for this campaign to mostly show up in international advertising starting this fall.
<p>So this is PFPR advert, if so I thinks its pretty good. </p>
<p>Now to add a track shot during a race.</p>
<p>So, at about 0:30 a MINI plows into a Carnival troupe?</p>
<p>Saw my first Mini Coupe in Santa Barbara, CA… this week. Licensed with Jersey plates. Does that mean their are a fleet headed to dealerships now?</p>
<p>Photos: <a href="http://on.fb.me/iuJN7Z" rel="nofollow ugc">http://on.fb.me/iuJN7Z</a></p>