MINI Roadster

BMW Group sales growth continues to climb across the board. This includes MINI, which saw sales grow by +6.4% compared to July of 2012. Year-to-date sales are down slightly (-1.0%). As of this posting, the model-by-model breakdown hasn’t been published yet, but BMW has given us a breakdown of where geographically that market growth is coming from:

MINI reported its best July figures ever with 23,515 deliveries worldwide (prev. yr 22.102/ +6.4%). The brand recorded growth in several of its key markets including the U.S. (5,950/ +1.6%), Mainland China (2,300/ +65.2%) and Japan (1,205/ +4.2%). Year-to-date, MINI worldwide sales are at around last year’s level with 172,313 vehicles delivered to customers in the first seven months (173,979/ -1.0%).

Did you catch that Mainland China number? MINI Sales are up a mammoth +65.2% in the world’s most populace country. Sales in Japan are strong as well, at +4.2%. Despite being on the cusp of the F56 launch, US sales continue to push upward as well (+1.6%). Here’s the BMW Group breakdown:

July 2013 vs. 2012 YTD 2013 vs. 2012

BMW Group Automobiles















BMW Motorrad





MINI continues to grow at a good clip, and that’s not just a good thing because sales are good. BMW is a small company in the grand scheme of things. Sales success is hard fought against the gigantic conglomerates they compete against. They can’t afford to just write off a bum year. MINI is a growing part of that puzzle, and with the upcoming F56 as the first MINI on the new, shared platform, MINI and BMW’s success becomes even more intertwined. That’s ultimately good news for MINI, though. With greater investment, we expect this next generation of cars to bring quality, technology, economy and performance to a much higher level. BMW’s ongoing success, and MINI’s very existence, depends on it.

Source: BMW