MotoringFile was born out of a love for all things MINI. Technically started in January 2003 with our first post announcing that MINI had just won car of the year. But in reality it started way before. I grew up with a love for all things automotive. That fascination was particularly influenced by my dad’s BMW 2002tii and my love for all things British.
Official Release: MINI has launched the third phase of the new MINI Convertible campaign with the release of the short film “This Day Forward” on the campaign website mini.com/stay-open and on YouTube:...
Last fall MINI decided to do something different. Rather than focusing on auto shows MINIUSA launched the Reinvented Tour that didn’t just introduce the new Clubman but reintroduced the brand. We attended...
Official release: Following record sales in 2015, MINI achieved its best-ever January with a total of 18,867 vehicles delivered to customers worldwide (+8.6%). The MINI 5 door was one of the brand’s...
The Defy Labels campaign has officially kicked off with a commercial on the biggest North American stage there is, Super Bowl 50. The commercial (which we detailed last week) is the beginning...
MotoringFile broke the news of MINI’s plugin hybrid almost exactly two years ago. Since then we’ve had a steady drip of news on the new drivetrain. However last week BMW formally introduced...
Official release: As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to...
We’ve specced our fair share of MINIs over the years and followed MINIUSA’s tweaking of options and packages. The truth is that the most underrated options differs greatly on what you’re doing...
Some of you may remember last summer when MINI sent out a memo to dealers detailing changes for the 2016 model year. One of those changes caught our eye – the removal...
The MINI JCW Team, looking to build continued success on their strong second-place finish in last year’s grand finale at Road Atlanta, has added new drivers and a third car for the...
Official Release: MINI USA and LAP MotorSports LLC are gearing up the MINI John Cooper Works Team for the 2016 season of the IMSA Continental Tire SportsCar Challenge (CTSCC), the first full...
