MotoringFile was born out of a love for all things MINI. Technically started in January 2003 with our first post announcing that MINI had just won car of the year. But in reality it started way before. I grew up with a love for all things automotive. That fascination was particularly influenced by my dad’s BMW 2002tii and my love for all things British.
The world is changing. Cars are getting bigger batteries while efficiency standards are on the rise worldwide. Through it all BMW has decided to become not only the maker of performance oriented...
Last month MINI announced updates to the entire MINI line-up with more power and more efficiency. We reported the details earlier this year but to recap, here are the numbers with the...
Last week we told you about MINI’s 2011 refresh and what to expect. While we’ve seen photos of the Cooper S variants we have (until now) not see anything Cooper related. However...
BMW has a hit on their hands with the MINI. But they also have a problem; how to sell more small premium cars. Research is showing that the small premium car category...
BMW has gone the length of officially disputing the notion that the upcoming launch of the ActiveE will be smaller than the MINI E field study. Why do you ask? Because the...
MINI has been a surprisingly big success for BMW. It started with the improbable R50 being designed and engineered during a time of intense turmoil at Rover and then BMW. It continued...
A few days back we told you about MINI’s viral campaign in Geneva for the 2010 Motor Show. Today we bring you the real making of the video (as opposed to the...
Here are the numbers many of us have been waiting for. Lets start with the most important number to the MINI community; weight. Using the DIN standard the Countryman S weighs in...
Couldn’t make it to Geneva? Due to some last second scheduling issues neither could we. But luckily we have a few friends in the industry there to help us out. So with...
What can we say. They’re in Geneva. They drive a Countryman. They like shenanigans. But lets back up. MINI created a guerilla marketing campaign in Geneva as they have the past few...
