Last week we broke down MINI’s initial response to the new U.S. tariffs and what that could mean for pricing going forward. With the smoke clearing (or at least swirling less), European...
MINI USA’s Q1 2025 sales figures were always going to be a major test. With the full lineup finally available, this was the first time we’d get a clear picture of how...
April 1. MINI has announced (H)AIR by MINI: a groundbreaking haircare line designed for effortless, air-dried styles—perfectly enhanced by the open-air drive of your MINI convertible. The new line offering two exciting...
It’s April Fools’ Day and while MINI has a new (hilarious) offering, we wanted to take a look back at the brand’s greatest hits over the last 20 years. While there have...
As the auto industry braces for the looming 25% tariff on European vehicle imports—set to hit on April 2nd—MINI USA is moving quickly to protect its customers and soften the financial blow....
A new 25% tariff on imported vehicles from Europe could drive up the cost of all MINIs imported to the US starting as early as April 2nd. Here’s how it will affect...
The MINI Oxford Plant is the spiritual home of the brand since new MNI production started in 2001. We’ve visited the plant previously in 2004 and found it full of new energy...
The MINI Cooper S Convertible has always been the automotive equivalent of a double espresso on a crisp morning—invigorating, stylish, and just the right amount of indulgent. Now, with a new model...
The fourth-generation (F66) MINI Cooper, brings a mix of modern updates, technological advancements, and refined performance. But one of its more controversial design choices is the hidden exhaust system on the Cooper...
Let’s be honest—when automakers boast about their in-car navigation systems, most of us roll our eyes and reach for our phones. Google Maps and Apple Maps have been the gold standard for...
