MINIUSA Responds to the MCO Legal Situation

On behalf of MINI USA, thank you for your comments regarding this issue, and we are sorry to hear of your concerns. With reference to our trademark protection, we have no wish...

MINIUSA Legal, MCO, and Boycotts

Since the news of BMW/MINI's legal action against sites such as MINI Cooper Online broke this week many of us have been dealing with the unthinkable idea that this company that we...

TechTV Covers the MINIUSA/MCO Debacle

Update: Apparently TechTV just can't get enough of the MINIUSA/MCO debacle. This comes from Mark at MCO: Wanted to provide an update on this…TechTV has decided to fly a crew out to...

Extending the Full Maintenance on Your MINI

MINIUSA has just released information on extending the 3 years/36,000 mile full maintenance program to 4 years/50,000 miles. Apparently the brochures haven't hit the dealers yet but the paperwork has. The price...

The MiniCooperOnline Petition

Here it is folks – the official MCO petition for you to read and sign: MINI OWNERS AND/OR ENTHUSIASTS IN NORTH AMERICA PETITION FOR THE RIGHT OF MINICOOPERONLINE.COM TO EITHER RETAIN THE...

MINI's Non-Traditional Advertising

This weeks Autoweek (and it's sister publication Automotive News) has an article devoted to the profound success MINI marketing campaign has had over the past 18 months in the US. Here are...