MINI has once again turned to the world of fashion for its latest design collaboration. For the 2025 amfAR Gala in Salzburg, BMW Austria partnered with Lebanese designer Elie Saab to create...
As MINI rolls out its most ambitious model lineup in years, MINI USA and MINI Financial Services are introducing EasyOwn — a new financing program designed to make MINI ownership simpler and more accessible...
MINI is extending BMW Group’s “RELAX. WE CARE.” AI powered service to MINI with the rollout of Proactive Care. The idea is simple but powerful: let the car act like a digital...
We can be harsh on MINI design at times but that’s mostly because when they get it right, it’s incredible. And for the new optional 18″ JCW wheels, MINI has gotten it...
Munich may be buzzing about BMW’s first Neue Klasse model, but MINI has quietly commandeered its own spotlight at IAA Mobility 2025 with rumors of two new JCW show cars. Here’s what...
Special editions have finally arrived for MINI’s new generation, and the first two are eye-catchers. Called the 66 Collection, this pair celebrates the brand’s 66th birthday with heritage-inspired graphics and factory-fitted JCW accessories...
MINI has heard customers and is beginning to dial back some of the more outlandish styling elements on the new MINIs. Enter the new style-focused special editions the Cooper Electric Monochrome and...
MINI USA has teamed up with global fitness favorite Barry’s to make the iconic hatch the unofficial runabout of Barry’s studios this summer. The collaboration focuses on the two brands’ shared values—community...
Months before the F58 MINI Coupe’s debut that fall, MINI dramatically debuted a fully prepped race car ready to tackle the ring. Complete with a semi-automatic transmission, coil-over suspension, racing brakes, roll...
For the 2026 model year the line-up adds a handful of timely upgrades, reshuffles a few option bundles and edges its prices upward in preparation for possible import tariffs. But if you’re...
