MINI USA has launched a new campaign centered around love. Or MINI love stories to be exact. Here’s the idea. MINI USA wants to hear about those out there that have come...
MINI UK has annoucned a Shadow Edition Countryman & Clubman for the UK market. The special edition is 100% cosmetic but what it lacks in mechanical upgrades it makes up for in...
Eighteen years ago MINI USA debuted the MC40. The very first special edition of the new MINI, the MC40 celebrated the 40th anniversary of legendary rally driver Paddy Hopkirk’s Monte Carlo victory....
MINI’s new Multitone roof is another example of how the brand strives to be different. That differentiation has been important to owners as they look to make a style statement or simply...
The 2022 MINI refresh is a big one and we’re taking you to its inception. The idea for a 2nd refresh (or LCI) started way back in October of 2017. The decision...
In our recent conversation with Oliver Heilmer he spoke about the future of the brand in regards to sustainability and how that is influencing future design decisions. In an interview with Autocar...
Automotive News recently interviewed Jason Willis, chairman of the Mini National Dealer Council on the group’s outlook for the brand. The key takeaway from the interview is that there’s a big opportunity...
OFFICIAL RELEASE URBAN-X, the leading urban technology startup accelerator backed by MINI and Urban Us, today unveiled its ninth cohort of early-stage startups building solutions to improve city life. The eight startups...
The 2022 MINI refresh isn’t just about design. There are actually a fair amount of new technology and features that will be rolled out in conjunction with the revised line-up. And when...
Head of MINI Design Oliver Heilmer is an incredibly thoughtful and considerate designer. You can see it in the decisions he and his team have made with the highly anticipated refresh of...
