The 2022 MINI refresh is a big one and we’re taking you to its inception. The idea for a 2nd refresh (or LCI) started way back in October of 2017. The decision...
In our recent conversation with Oliver Heilmer he spoke about the future of the brand in regards to sustainability and how that is influencing future design decisions. In an interview with Autocar...
Automotive News recently interviewed Jason Willis, chairman of the Mini National Dealer Council on the group’s outlook for the brand. The key takeaway from the interview is that there’s a big opportunity...
OFFICIAL RELEASE URBAN-X, the leading urban technology startup accelerator backed by MINI and Urban Us, today unveiled its ninth cohort of early-stage startups building solutions to improve city life. The eight startups...
The 2022 MINI refresh isn’t just about design. There are actually a fair amount of new technology and features that will be rolled out in conjunction with the revised line-up. And when...
Head of MINI Design Oliver Heilmer is an incredibly thoughtful and considerate designer. You can see it in the decisions he and his team have made with the highly anticipated refresh of...
The visual changes from the new 2022 MINI JCW refresh are significant and aggressive. Those are the two words that we kept coming back to seeing the car the first time. And...
The future of the MINI brand starts here. Today MINI has taken the wraps off of the aggressively redesign MINI hatch and convertible showing a new design direction for the brand. With...
Don’t have time to read the 1000s of words we’ve written on this new, aggressive refresh of MINI’s small car range? No problem – we understand busy. So for those you just...
Our first 2022 MINI video is here and it gives us the best view yet of the revised small MINI range. This second LCI is an aggressive and modern evolution for the...
