The MINI JCW GP has never been about power. It’s been a lightweight two door hatch track weapon that is meant to cater to those looking for feedback and responsiveness. For the...
Today we can finally reveal the full details of MINI 2018 LCI (aka the mid-cycle model refresh). Lots of surprises with this news, some welcome, some not so much. MINI 2018 LCI:...
MINI is welcoming Alexa into the cockpit of several of its cars as part of the 2018 refresh. We’ll have much more on the March 2018 refresh tomorrow on MF. Until you...
As part of the brand’s 2018 refresh, we will see not just a new MINI DCT but a total of four new automatic transmissions – two DCTs and two full automatics. What...
It’s news we’ve been reporting all year long is about to come to fruition. MINI’s dual clutch transmission is a real thing and it will be here in a matter of weeks....
Official Release: More than any other vehicle brand, the MINI brand is a statement of personal style and inspires customers all over the world. Constantly reinventing the brand through attractive products, innovation,...
After BSSP resigned the MINI USA account earlier this year, the brand has been on a search for the right group to lead both it’s advertising and digital experiences. Today MINI is...
If you’re a regular MF reader you’ll know that The upcoming 2018 MINI refresh due next spring will be an important one. The MINI LCI (mid-cycle refresh or life-cycle impulse in BMW...
The R56 Prince engines have had some issues. One of those is at the center of the MINI Oil Filter Housing Lawsuit. This issue (and subsequent lawsuit) relate to specific defects in...
Autocar has a pretty interesting interview with MINI UK director Chris Brownridge detailing MINI’s struggles and successes over the years. The key take away is that the brand has matured in its...
