MINI USA is often tweaking the online configurator to make small improvements, but we recently spotted a few surprise additions including the JCW Exterior Package, Chili Red paint and additional wheel options for...
[Management changes](https://www.motoringfile.com/2015/01/21/mini-names-new-global-head-of-brand/) are not only happening at the Global level but also across subsidiaries. Last week, MINI USA named  Mark Orlando as Department Head of Sales. He will replace Sadir Haji who has been given...
Back in November, we [outlined](https://www.motoringfile.com/2014/11/13/mini-usa-to-improve-service-marketing-and-dealer-profits/) MINI USA’s 2015 strategy in regards to Customer Experience and Dealer Profitability. A [report from Automotive News](http://www.autonews.com/article/20150124/RETAIL06/301249934/mini-dealers-to-keep-popular-customer-satisfaction-program-sales) indicates that MINI reiterated its commitment to dealers during the...
With growing sales volumes in the US and a number of new comers to the BMW and MINI brands, the BMW Group understands that customer experience a major priority. To that extent,...
Earlier last week, [Washington Post](http://www.washingtonpost.com) journalist Drew Harwell wrote a [detailed post](http://www.washingtonpost.com/business/economy/americas-best-selling-cars-and-trucks-are-built-on-lies-the-rise-of-fake-engine-noise/2015/01/21/6db09a10-a0ba-11e4-b146-577832eafcb4_story.html?tid=pm_pop) about the state of “fake” engine noise found in today’s new cars. There are a number of different acronyms for this...
After an excruciatingly long wait our long term Cooper S test car is here. Well most of it. The process of ordering a press or corporate car at MINI typically takes longer...
Earlier this week we broke that MINI had issues a sales stop of all Cooper models built from December 2013 to December 2014. We’ve now heard from several sources that the issue...
When it comes to tech, it’s fair to say that the US always get the cool stuff first, but this time around it seems our European counterparts have had exclusive access to a...
Back in September, we shared our insights regarding the next MINI Countryman. The most successful MINI – after the Hardtop that is – will share the same extended UKL platform as the...
For over five years we’ve reported (and reported and reported) on MINI’s internal desires to produce a smaller car than the R53, R56 and especially F56. In 2011 MINI gave us a...
