MINI USA didn’t have an official presence at the LA Auto Show this year but the brand certainly had an impact. Harkening back to the early 2000s that saw MINI use various...
The campaign for the new 2023 MINI Cooper Electric SE kicked off on Earth Day in April starring a cute polar bear character in the passenger’s seat. As things work the polar...
The next generation MINI Countryman is coming and along with it, one radically new electric drivetrain and one familiar ICE variant. MINI will The 2024 MINI Countryman will be offered in several...
We’ve spent an enormous amount of time in the previous X1 and its close cousins the MINI Clubman and MINI Countryman. While the X1 was decent take on a front-wheel drive BMW...
The manual transmission is back and MINI USA is celebrating by launching the MINI Manual Driving School. Located at the BMW Performance Center in Thermal California, the MINI Manual Driving School is...
Our new long term MINI year far is here and it’s the 2022 MINI Countryman Cooper S Untamed edition. Yes there’s a lot to unpack in that name so let’s get started...
The MINI Convertible Resolute Edition launched in March 2022 is getting a series of enhancements for 2023. MINI is adding new exterior colors, interior upholsteries, technology and the Iconic Trim 2.0 to...
For MINI fans the product code that defines each vehicle internally has become not just an identifier but a rallying cry. Whether you’re an R53 or F57 fan, those three letters matter....
MINI is making some changes to its production plans coinciding with the 2024 launch of its 4th generation MINI family. At the heart of this change will be MINI’s continued desire to...
MINI is dramatically simplifying its product line-up and naming conventions. Starting with the 4th generation in 2024, MINI will move to a simplified model line-up and naming structure to help avoid confusion...
