MINI Sponsors KiteSurf Tour Europe 2013

Official news from MINI: 2013 sees MINI partnering the Kitesurf Tour Europe once again and picking up from last year’s shared success. MINI began backing one of Europe’s fastest-growing trend sports in...

The Olympic MINI Miniature

BMW and MINI are heavily involved with the 2012 London Olympics. They’re officially handling much of the transportation logistics for the games, and they even participated in the opening ceremonies. The BMW...

Video: MINI Countryman JCW on Ice

The boys from the Red Bull Crashed Ice series got together on the a frozen lake with a Countryman JCW for a bit of unconventional “training.” Those unfamiliar with the sport, think...

MINI Names a Winter Storm, Reaps a Disaster

Great marketing is often a balancing act. Play it too safe and you’re boring. Push the envelope too much, and you’ll embarrass your brand and even lose customers. Sometimes, it’s the little,...

MINI and Red Bull Present Art of Motion Philosophy

MINI’s recent event in Detroit was just the beginning of the brand’s association with Red Bull’s “Art of Motion”. But what is it exactly? MINI USA and free runner Levi Meeuwenberg explain...

MINI Sponsoring Red Bull Art of Motion Events

MINI and Red Bull have teamed up yet again to bring the world another unconventional sports series. This time, it’s free-running and parcour. Competitors run a street course one and are judged...