In-Depth Look at the BMW & MINI’s Electric Vehicle Strategy
The age of the electric vehicle is coming. However exactly when is subject to intense debate. Therefore BMW and MINI have taken an approach that allows for the consumer to have as...
All-Electric MINI Cooper SE Pre-Order is Live at MINI USA w/Full Pricing
The all-electric MINI Cooper SE pre-order is now live at MINI USA. Along with the ability to buy, MINI USA has also taken the wraps off of the full pricing and options...
The All Electric MINI Cooper SE Range Revealed
Range matters. Or does it? For a small and inexpensive city car powered by an electric engine it’s not quite as important as a four door sedan priced between 80-150k. But nonetheless...
The First MINI Cooper SE Commercial is Here
No this isn’t part of that new MINIUSA marketing effort we told you about recently. Instead this first MINI Cooper SE Commercial is part of the global campaign. Look for much more...
About those MINI Cooper SE Wheels and That Wheel Gap
Before the MINI internet blows up there are three things they you need to know about those MINI Cooper SE wheels: – That wheel gap is dictated by the height of the...
Longer Life-Cycles May Become Normal for MINI
For a generation you could set your watch on BMW’s ultra consistent, seven year models life-cycles. However MINI has been anything but consistent with this five year life-cycle for the R50/R53 and...
It’s Official: BMW to build the future Electric MINI Range in China
As long predicted MINI will be collaborating with Great Wall Motor to build an entire range of electric MINI vehicles in China. While it may be considered a startling move for a...
This Could Be the Last JCW GP of its Kind
In talking with the engineers and designers of the JCW GP at last weeks launch, something came up that surprised us. While we’re likely a full seven years away from seeing a...
In-Depth Look at the MINI JCW GP Carbon Fiber Fenders
Let’s talk about those JCW GP carbon fiber fenders. A lot of the internet has been focused on the look – which we liked in person. But it’s the construction that’s truly...
MINI USA’s JCW GP Pre-Order is Live
The JCW GP Pre-Order is officially open to the general public today. Current and previous GP owners got first dibs early last week. Than it was current and previous MINI owners. Now...