BMW Sees Hydrogen as the Future – Not Hybrids

Two years ago I shared a ride to the airport with a senior BMW engineer responsible for advanced drivetrains like the new wave of BMW and MINI plugin hybrids (like the forthcoming...

MINI Introduces ‘Lambo Doors” Option

Official April 1st Release: With the new equipment option “Scissor Doors”, the British brand is now making it easier for customers to squeeze their MINI into even the tightest of parking spaces....

Can MINI Grow Its Brand Without Losing Its Fans?

This is the question many of us have been asking for years now. But now with the UKL platform, that change might be upon us. We’ve had this debate on Whiteroofradio several...

MINIs Takes New York – the Ultimate Gallery

With the NYC auto show underway MINI took the time to get the full range together for a family photoshoot around the big apple. Pictures are ether F54 Clubman, F55 Four door,...