Why BMW is Moving MINI Further Upscale (And Why We’re Not Worried)
Premium does not equal high cost. Nor does a move further upscale mean MINI will turn its back on the style and performance that has made the brand such a success over...
Auto Express Review: MINI Cooper S Four-Door vs. VW Polo GTI (Video)
In their latest comparison video, Auto Express pits the MINI Cooper S four-door against the Volkswagen Polo GTI.  Click through to watch the video and see which car they pick as the winner...
World Premier: The New MINI Chrome Line Exterior Deluxe
According to [Wikipedia](https://en.wikipedia.org/wiki/Chromium), Chromium is a steely-gray, lustrous, hard and brittle metal which takes a high polish, resists tarnishing, and has a high melting point. The name of the element is derived...
The MINI Convertible Will Debut Early Next Year
A few weeks ago a couple of our typical sources independently told us to expect the MINI Convertible to debut early this spring. Somehow what was lost in translation (almost literally) was...
Exclusive: Details From MINI USA’s Annual Sales Meeting
Every year, MINI USA organizes an Annual Sales Meeting between their executives and owners and managers of MINI dealerships across the U.S. This comes as an addition to the frequent visits that...
Opinion: Coupe Confessional
Owning a MINI Coupe has been quite an experience so far, and the news that the Coupe and Roadster are finished this month leaves this Coupe owner looking back, and confessing that...
MINI USA Marketing and Pixels
Back in December, we wrote a [review]( https://www.motoringfile.com/2014/12/22/opinion-a-tricky-year-for-the-f56-and-mini-usa/) of MINI’s activity in the U.S. for 2014. One of the sections of this post, “Don Draper and a VP of Devil’s Advocacy,” reflected...
Official: Neither Superleggera or MINI Minor Confirmed
Yesterday the typically reliable Car magazine indicated that MINI’s Superleggera Roadster concept had been approved for a 2018 production date. Today the typically reliable Automotive News says not so fast. According to...
Report: MINI Superleggera Approved for Production
Car Magazine is reporting that the MINI Superleggera concept car has been approved for production. If the news is true, that gorgeous concept car that has been making the rounds at auto...
Exclusive: 2016 MINI Convertible (F57) to Debut at the NYC Autoshow
We’ve been so focused on the Clubman over the past few months that the F57 introduction has quietly snuck up fast. Sources are telling us to expect the F57 to debut at...