Watch the MINI Cooper S E Tow a Boeing 777 Jet
MINI is serious about marketing the all electric MINI Cooper S E as a hot hatch. To do that MINI’s first bit of official marketing is a MCSE towing a giant Boeing...
MINI USA Extends Low Cost Oxford Edition Offer to Active Duty Military and Veterans
Official Release: MINI USA today announced that it is now offering the well-equipped, low cost 2019 MINI Oxford Edition to Active Duty members of the United States Military and its recent retirees....
BMWNA Makes a Leadership Change at MINI USA
Late Friday BMW announced it was changing leadership at MINI USA by naming Michael Peyton head of MINI USA. Michael brings with him a vast experience in automotive marketing and leadership coming...
World Premier: Revised 2020 MINI Clubman
The revised 2020 MINI Clubman is here and it’s all about evolution. Styling has been refined with a new grille, headlights and taillights being the most prominent. New fogligts with a driving...
MINIUSA Research Shows Broadening Appeal of Electric Cars
Leading up to the release of the all electric MINI Cooper SE, MINIUSA has commissioned research into customer habits and expectations for electric cars. And some of the key findings may surprise...
Global MINI Sales down 2.3% for march
Global MINI sales were slightly lower in March than the same month last year, with 41,175 (-2.3%) delivered in the month. Year to date, 84,820 (-1.8%) MINI brand vehicles have been delivered...
MINI USA Sales Down 17% for March
MINI USA sales continued their trend downward in March. In total 3,769 vehicles sold, a decrease of 16.8 percent from the 4,531 sold in the same month a year ago. On the...
BMW Group May Buy Honda UK Plant to Build BMWs and MINIs
According to Autocar BMW is looking to potentially buy the UK Honda plant scheduled close in 2021. BMW is looking to take advantage of the facility and experienced workforce to build small...
BMW Group Launches the D3 Data-Driven Development Platform for Autonomous Driving
Official release: It was back in 2000 when the BMW Group first started to conduct research into its vision of a car that people could drive themselves – but didn’t have to....
The MINI JCW Team Gets a Podium in its First TC America Race
Official Release: MINI USA and the MINI John Cooper Works Team proudly congratulated Mark Pombo today for guiding the factory-supported #59 “STEP” MINI JCW to two podium finishes in the first race...