BMW & MINI Win iF GOOD Design Awards

Official release. The outstanding quality of design achieved by the BMW Group is setting new standards, as an array of design prizes have highlighted. In the iF design award 2016, for example...

MINI USA February Sales Down 23.7%

MINI USA February monthly sales dropped for every model but the Clubman when compared to the same month in 2015. And in February last year, only two Clubmans (Clubmen?) were sold due...

MINI Opens Nominations for All Those Who Defy Labels

Official Release: Punk. Nerd. Democrat. Republican. Young. Old. As a society, we sometimes tend to put people in boxes and narrow an individual’s character to a single label – especially if they...

Worldwide MINI Sales up 8.6% For January

Official release: Following record sales in 2015, MINI achieved its best-ever January with a total of 18,867 vehicles delivered to customers worldwide (+8.6%). The MINI 5 door was one of the brand’s...

MINI USA January Year-on-Year Monthly Sales Rise 0.4%

MINI USA bucked the industry average of -0.4% January year-on-year sales decline and delivered ten more units for a total of 3,238 deliveries, a rise of 0.3%. Now, MINI doesn’t really have a specific brand that they...

MINI’s Super Bowl Ad Debuts

Official release: As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to...