BMW & MINI Win iF GOOD Design Awards
Official release. The outstanding quality of design achieved by the BMW Group is setting new standards, as an array of design prizes have highlighted. In the iF design award 2016, for example...
MINI USA February Sales Down 23.7%
MINI USA February monthly sales dropped for every model but the Clubman when compared to the same month in 2015. And in February last year, only two Clubmans (Clubmen?) were sold due...
MINI UK Launches Limited Launch Edition MINI Convertible
MINI UK is making the most of the MINI Convertible launch by releasing a limited edition of the car. Unique features include just plaques with the rest of the car being made...
MINI Announces Enhancements Exclusively for UK Drivers
While most of these options have been available there is one to take note of above all else. For the first time MINI is integrating eCall & Teleservices into the car via...
MINI Opens Nominations for All Those Who Defy Labels
Official Release: Punk. Nerd. Democrat. Republican. Young. Old. As a society, we sometimes tend to put people in boxes and narrow an individual’s character to a single label – especially if they...
MINI Releases “This Day Forward” – A Short Film Starring the new MINI Convertible
Official Release: MINI has launched the third phase of the new MINI Convertible campaign with the release of the short film “This Day Forward” on the campaign website mini.com/stay-open and on YouTube:...
Worldwide MINI Sales up 8.6% For January
Official release: Following record sales in 2015, MINI achieved its best-ever January with a total of 18,867 vehicles delivered to customers worldwide (+8.6%). The MINI 5 door was one of the brand’s...
MINI USA January Year-on-Year Monthly Sales Rise 0.4%
MINI USA bucked the industry average of -0.4% January year-on-year sales decline and delivered ten more units for a total of 3,238 deliveries, a rise of 0.3%. Now, MINI doesn’t really have a specific brand that they...
MINI’s Super Bowl Ad Debuts
Official release: As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to...
MINI’s JCW Race Team Gears Up for 2016 IMSA Continental Series
Official Release: MINI USA and LAP MotorSports LLC are gearing up the MINI John Cooper Works Team for the 2016 season of the IMSA Continental Tire SportsCar Challenge (CTSCC), the first full...