MINI USA Prices the All New 2016 Clubman at $24,100
Yesterday we got a surprise in the MINI USA configurator quietly launching online. Today we get the officially official news of pricing. All in MINI is pricing the Clubman (in Cooper form)...
MINI Goes Virtual Reality
While not being a new concept, Virtual Reality has been heating up significantly over the past 24 months. Video game companies, movie production businesses, and now car manufacturers are jumping on the...
The Science of Speed
Pushing a car – especially a MINI – to its limits on a track is thrilling, exhilarating, and many more other adjectives. To understand what is behind all these feelings, the University...
Worldwide MINI Sales Up 5% for August
MINI sales continue to march upward with August seeing 20,471 customers around the world take delivery of a new MINI. That’s an increase of 5.0% on the same month last year. Year-to-date...
MINI USA August Year-on-Year Sales Up 2.1%
MINI USA sales continued their climb in August, up 2.1% over last August, to 5,109 units. While the August year-on-year growth seems small at only 103 units, it looks much better when...
MINI ALL4 Racing Wins the Hungarian Baja
Official Release: Hungary, 16th August 2015 was the scene for an evening of dual celebration when MINI ALL4 Racing crew Nasser Al-Attiyah (QAT) and Mathieu Baumel (FRA) won the Hungarian Baja 2015;...
MINI Collabs with Channel Islands Surfboards to Create “The MINI”
Official Release: MINI has teamed up with Channel Islands Surfboards, the most acclaimed and premium surfboard manufacturer in the world, to develop a surfboard which “surfs like a MINI.” The board, called...
MINI at the Frankfurt IAA Auto Show
Official Release: The BMW Group will be exhibiting from 15 – 27 September in Frankfurt with a one-of-a-kind stand architecture that takes modern experiential marketing to a whole new level. Under the...
BMW Testing Wearables & Other Technology to Advance Production
Official Release: The BMW Group continuously optimizes production processes at the BMW Group plants, drawing on the opportunities arising from digitalization. Complex processes in production can be made even more efficient by...
MINI USA Sales Down -10.7% in July 2015
As you may have noticed, the MotoringFile staff eagerly awaits each month the sales results from MINI USA. We always wish that MINI could sell more cars week in week out, but...