MINI Worldwide Sales Up 39% In March 2015

When MINI USA [performs well](https://www.motoringfile.com/2015/04/02/mini-usa-sales-up-59-in-march-2015/), worldwide sales tend to follow. In fact, the BMW Group achieved its best month of March ever with an 8.1% increase in sales compare to the same...

The BMW Startup Garage

The BMW Group just announced the creation of its Startup Garage, that will act as an incubator for innovative startups. It’s a great announcement for a number of reasons. First, it allows...

World Premier: MINI Augmented Vision Glasses

MINI just dropped a prototype – an augmented reality pair of drive glasses that blends the functionality of the car with the outside world. Will they remain a prototype or will MINI...

MINI At Auto Shanghai 2015

**Official Release:** The new edition of the top athlete combines the further refined qualities of the latest MINI generation with the most powerful engine ever installed in one of the brand’s serial...

F56 MINI

MINI USA Sales Up 59% in March 2015

MINI USA sales just came out for March and they are up 59.5% compare to the same month last year. These results are primarily driven by the Hardtop 2-door, 4-door, and the...

World Premier: The New MINI Chrome Line Exterior Deluxe

According to [Wikipedia](https://en.wikipedia.org/wiki/Chromium), Chromium is a steely-gray, lustrous, hard and brittle metal which takes a high polish, resists tarnishing, and has a high melting point. The name of the element is derived...

Want To Race Your MINI? SCCA Track Nights Are For You

If you want to really drive your car and [practice your drifting skills](www.youtube.com/watch?v=-LpPc8qutCA) in a safe environment, there’s no better way to do it than on a track. And if you want...

MINI On The Mack Is Back

Back in 2013, the U.S. attempted to beat the record for the largest parade of MINIs in one location. That event was held at the majestic [Mackinac Bridge](http://en.wikipedia.org/wiki/Mackinac_Bridge) (a.k.a. “Big Mac” or...

MINI USA Marketing and Pixels

Back in December, we wrote a [review]( https://www.motoringfile.com/2014/12/22/opinion-a-tricky-year-for-the-f56-and-mini-usa/) of MINI’s activity in the U.S. for 2014. One of the sections of this post, “Don Draper and a VP of Devil’s Advocacy,” reflected...