MINI Dealerships Stepping-Up Their Game on Internet Sales Leads
The last time I bought a MINI was in 2012. Back then I was still living in Europe and I was about to move back to Boston. Because I needed to drive...
Worldwide MINI Sales Up 27% for February
Following [decent sales for the US](https://www.motoringfile.com/2015/03/03/mini-usa-sales-up-51-for-february-2015/), MINI announced today that worldwide sales for the brand are up **27.1%** (i.e. **20,303** units) in February compare to last year (i.e. **15,976** units). The release...
MINI USA Sales Up 51% for February 2015
If you’ve read the automotive press, you must have noticed that most manufacturers reported lower than anticipated U.S. sales for February. This is mostly due to the unprecedented winter storms repeatedly hitting...
Official: MINI Coupe and Roadster to End Production This Year
What was just a whisper a couple of months ago, is now a reality. Today MINI is announcing the impending end of production for the R58 Coupe and R59 Roadster. As you...
Worldwide MINI Sales See 12% Increase for January
Official Release: Following on from a record-breaking 2014, where the BMW Group delivered more than two million vehicles, 2015 has got off to a good start with sales up 7.0% compared with...
MINI USA Sales Up 27% for January 2015
The first sales figures of the year are in! The result is good but don’t get carried away by the headline above. With 2,543 vehicles sold during the same period last year,...
MINI USA Names New Head of Sales
[Management changes](https://www.motoringfile.com/2015/01/21/mini-names-new-global-head-of-brand/) are not only happening at the Global level but also across subsidiaries. Last week, MINI USA named  Mark Orlando as Department Head of Sales. He will replace Sadir Haji who has been given...
The Motorer Obsession Program and 2015 MINI Sales
Back in November, we [outlined](https://www.motoringfile.com/2014/11/13/mini-usa-to-improve-service-marketing-and-dealer-profits/) MINI USA’s 2015 strategy in regards to Customer Experience and Dealer Profitability. A [report from Automotive News](http://www.autonews.com/article/20150124/RETAIL06/301249934/mini-dealers-to-keep-popular-customer-satisfaction-program-sales) indicates that MINI reiterated its commitment to dealers during the...
2014 is a Record Year for the BMW Group
The title speaks for itself. With more than two million vehicles sold worldwide across its portfolio of brands, the BMW Group sets a new record in 2014. BMW’s achievement is reinforced by...
Fresh Out of the Factory MINIs Lost at Sea
I guess 2015 couldn’t start with just good news. Sunday the [BBC](http://www.bbc.com/news/uk-england-hampshire-30673439) reported that a car transporter ship was grounded in the Solent deliberately after it began to list. According to the...