The MINI Challenge Race Series Driven by EVO
After spending a weekend with the US based MINI JCW team at Road America last week and staring at the amazing R56 JCW Challenge car currently for sale on MotoringFile, we’ve become...
The Future of MINI Connected is CarPlay & Android Auto
BMW recently unveiled it’s new BMW Connected app which in turn likely signals where MINI Connected is heading. What’s interesting about the functionality of the app is that it’s now less about...
Video: 2017 MINI Countryman JCW in Final Testing at the Nurburgring
The 2017 MINI Countryman JCW was at the Ring earlier this week undergoing final suspension calibration and Motor1 caught it all on video. The new JCW Countryman will be equipped All4 and...
The Smoking Tire Tests the MINI Four Door JCW Carbon Edition
The Smoking Tire (aka Matt Farah) spent some time in a F55 JCW Carbon Edition recently and came away with some mixed feelings. The issues he seems to have with it are...
Chris Harris Shows Off Top Gear’s New Reasonably Priced Car – the MINI Cooper
Good news! Everyone’s favorite Youtube automotive star Chris Harris has been drafted by Top Gear to co-host a program called “Extra Gear”. Never mind that the idea of an extra year seems...
This is What it’s Like to Drive a MINI Challenge Race Car
As part of its track car of the year testing Evo magazine tested a new F56 based MINI JCW Challenge race car. The Challenge car was up against some serious metal with...
MINI Releases “This Day Forward” – A Short Film Starring the new MINI Convertible
Official Release: MINI has launched the third phase of the new MINI Convertible campaign with the release of the short film “This Day Forward” on the campaign website mini.com/stay-open and on YouTube:...
MINI’s Super Bowl Ad Debuts
Official release: As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to...
New Clubman Videos Maybe the Best Thing MINI Marketing has Done in Years
Ok that’s maybe a bit aggressive. But there’s simply something about letting the creators of a car like the Clubman speak about what they have designed, engineered and built. It also serves...
MINIUSA Launches Defy Labels Campaign Culminating in Super Bowl Ad
MINIUSA is launching the largest advertising campaigns in its history with the new Defy Labels campaign. Quietly launched earlier this week the idea behind Defy Labels is to push people to see...