MINIUSA Brings Its Heritage To Life With “The Inner Drive Campaign”
MINIUSA has taken the wraps off of its latest marketing campaign called the Inner Drive. It’s the re-telling of the story many of us know in a new and fascinating way. The...
MINI USA Launches Created in a Countryman Marketing Campaign
Official Release: MINI USA today launched the new “Created in a Countryman” creative campaign to help showcase the spacious and versatile cargo space of the 2019 MINI Countryman. To do so in...
MINI USA Makes a Change in Marketing Leadership
It’s official – MINI USA has made a change at the top of marketing. Tom Noble has left MINI USA and Pat McKenna is taking over at the top of the marketing...
MINI USA Starts 2017 Down 4% for January
MINI USA started 2017 with January volume down 4% compared to 2016. Not good, but not that bad either. Overall, light vehicle sales dropped 1.9%, as most brands tried to bring in...
Exclusive: Details From MINI USA’s Annual Sales Meeting
Every year, MINI USA organizes an Annual Sales Meeting between their executives and owners and managers of MINI dealerships across the U.S. This comes as an addition to the frequent visits that...
MINI USA Marketing and Pixels
Back in December, we wrote a [review]( https://www.motoringfile.com/2014/12/22/opinion-a-tricky-year-for-the-f56-and-mini-usa/) of MINI’s activity in the U.S. for 2014. One of the sections of this post, “Don Draper and a VP of Devil’s Advocacy,” reflected...
Video: MINIs Sing ‘O Canada’ With Their Own Voices
MINI Canada is an official Olympic sponsor, and as such, has had a little fun with the Canadian national anthem. They’ve used actual MINI sounds to create sort of a dubstep version...