This week MINI is debuting the European TV spot “Flow” for the launch of the Countryman . The spot was created by BSUR Amsterdam was directed by Brian Beletic and Sway Studios from LA. The spot features CG enhancement to turn a single MINI Countryman into an entire army of Countrymen that grows bigger with every hugged curve and smaller with every short stop. The various Countryman (not Countrymen mind you) skillfully make their way from town to country, traversing the city streets towards the open road. From there the MINI Countryman reaches a picture-perfect coastline then goes beyond â€” flying onto a ferry and out into the open sea.
This is hands down one of the best MINI Commercials we’ve ever seen. From the concept to the production to the CG the final result is full of the right energy for the brand and the product. Kudos to all involved.
But how did they actually make it? Check it out after the break.
MINI and BSUR has also created a making of the commercial to give us a behind the scenes look at how it all came together. It’s an incredible view of everything that goes into a high level production like Flow. We actually find it more interesting than the very good TV spot.
As some of you may have guessed the production was located in the the heart of Milan and around Lake Como.