After being ranked an incredible 3rd in the world last year, MINI has slipped to 6th place ahead of such venerable brands as Coca Cola, eBay, and Nokia. Apple ranked first followed closely by last year’s number one, Google.
<p>This is an exceptional rating, if you consider the fact that MINI does absolutely no television commercials! Their media blitz is print-related only, (and word of mouth). Of the others you mentioned, Gabe, I don’t think any other brand, except perhaps Google), has gotten to the top of this list without some sort of television advertising. Again, that speaks volumes…</p>
<p>It made me sad to see them, but in the past few months I have seen ads in the U.S. advertising the new convetible. So they are indeed running television ads.</p>
<p>Well, why begin an add campaign; Minis go better with Coke, or a mini a day keeps the doctor away. something goofy tied to the top two or three rankings.</p>
<p>Apple and Mini… two of the coolest cats in town…</p>
<p>Apple at number one, Im just as happy as if it were MINI.</p>
<p>This is an exceptional rating, if you consider the fact that MINI does absolutely no television commercials! Their media blitz is print-related only, (and word of mouth). Of the others you mentioned, Gabe, I don’t think any other brand, except perhaps Google), has gotten to the top of this list without some sort of television advertising. Again, that speaks volumes…</p>
<p>Don’t quote me on it, but I think MINI does do TV ads (or “adverts”) in Europe. Of course, I have yet to see one in the States.</p>
<p>Yes they do… and this is ranking is a worldwide ranking. In the US the MINI didn’t crack the top 10.</p>
<p>Now about that Mac Mini in my MINI. . .</p>
<p>the link “reader pick apple 2004” doesn’t seem to link to anything…</p>
<p>Seems fine to me. Anyone else?</p>
<p>Works fine for me, aussi</p>
<p>Link worked for me.</p>
<p>So MINI is ahead of Coke and E-Bay. Pretty impressive,</p>
<p>It made me sad to see them, but in the past few months I have seen ads in the U.S. advertising the new convetible. So they are indeed running television ads.</p>
<p>bmwfilms.com has been a cool thing for BMW’s and their owners. Wonder if they have considered minifilms.com</p>
<p>I know I’d download them!</p>
<p>Rawhyde</p>
<p>The link works now but early on it did not.</p>
<p>Well, why begin an add campaign; Minis go better with Coke, or a mini a day keeps the doctor away. something goofy tied to the top two or three rankings.</p>
<p>Above is meant to say ‘why not’ More coffee please!</p>