MINI took home three honors in Kelley Blue Book’s “2006 Best Resale Value Awards”. MINI was named “Best Brand”, tying with the BMW brand, its sibling in the BMW Group. The MINI Cooper was also bestowed two accolades; “Best Resale Value” in the Hatchback category and a top 10 winner overall.
“The MINI Cooper is one of those rare cars that seems like it should be more expensive than it is,” said Jack R. Nerad, editorial director and executive market analyst for Kelley Blue Book. “Its exterior and interior are modern takes on classic themes, while under the skin it exemplifies the technical sophistication and regard for sheer driving enjoyment that characterizes its parent company”
“We are very pleased to receive this recognition from Kelley Blue Book for both the MINI and BMW brands,” noted Tom Purves, Chairman and CEO of BMW of North America, LLC. “We are very committed to offering our owners outstanding value. This includes not only performance, safety and luxury but low cost of ownership as well. The overwhelming enthusiasm MINI owners have for their cars is a testament of our commitment. We see strong resale value as an important gauge of our efforts.”
Kelley Blue Book’s resale values are projections based on current vehicle data, market conditions for each vehicle, competition in segment, expectations of the future economy and the combined experience of Kelley Blue Book’s team of market and pricing analysts. Values reflect projected future wholesale pricing for clean, reconditioned vehicles at the end of a five-year lease period.
(From MINI USA PR)
<p><em>grump</em> <em>grump</em></p>
<p>It’d be nice if they included the JCW upgrade in their valuations.</p>
<p><em>grump</em> <em>grump</em></p>
<p>siddhartha,</p>
<p>sorry to say that nobody really adds for non-factory equip, that includes kbb and black book. even for the 2006 the add for jcw will probably not even be more than $1500. options and mods are for fun not for resale.</p>
<p>Well put, pkc. As much as I wanted to get for my add-ons on my ’03 MCS, I sold it at KBB value and it still took 3 months to sell.</p>
<p>pkc:</p>
<p>I would argue that any aftermarket equipment covered by the factory warranty should be considered a factory option, but I see your point.</p>
<p>One would assume all that will change in 2006 with JCW moving in house. I won’t be surprised, however, if Kelley remains oblivious and refuses to acknowledge the increased valuation.</p>
<p>Part of the problem might be the limited amount of JCW’S out there. An even more limited amount available for resale. KBB should be more aware of JCW as it is a factory option now.</p>
<p>It still amazes me how many people thing MINIs cost in the +$30K realm. I got my Cooper for around $18K…it’s insane fun getting a car this good at that price.</p>
<p>MINI ties with BMW or BMW ties with MINI. BMW already makes the best general production cars out on the road, gives full warranty free maintenance, now add to that the best resale value out there and is there any doubt to whom is #1?</p>
<p>The Americans are in trouble…</p>
<p>Americans in trouble? </p>
<p>Why? We can buy them. Sell ’em too!</p>
<p>“options and mods are for fun not for resale.”</p>
<p>The entire car is for fun, don’t you think??</p>