On 18 November, the new generation of MINI will be launched initially in the European markets. This is a further milestone in the history of the world’s most successful premium small car. The production of the new MINI in the expanded plant in Oxford is already running full steam ahead. Sales of the current generation dropped to 13,821 MINI delivered shortly before the start of production of its successor (prev.yr.: 15,810/-12.6%).
Despite the building work to expand capacity and change over production to the latest MINI generation, sales in the first 10 months of 2006 reached 160,674 units, which is only 8.3% below the comparable value from 2005 (175,229). The expanded capacities will allow MINI to reach a level of sales in 2007 which will exceed the existing 2005 record level of over 200,000 units delivered (200,428).
Source: MINI Press