March 2007

MINI United 2007 Update

MINI has updated the MINIUnited website with more details and a way to register for the event that takes place June 22nd-24th around the Zandvoort Track near Amsterdam. MINI USA has also...

AutoExpress Covers the Clubman Debut

As you would expect AE doesn’t have anything vaguely original to say that you haven’t read on MF before. But it’s a nice wrap-up of the event: >Carrying fluorescent, graffiti-style tagging, it...

2007 MINI Challenge Announced

Official MIN Press Release (Hysterically Poor Translated English Version) The MINI CHALLENGE starts into its fourth season! And nothing from its fascination lost – on the contrary: The fan municipality of the...

White Roof Radio #139

We go fairly long tonight getting caught up. But first, if you are going to AMVIV, be sure to download the event guide that Michael, Patricia and I did last week. Who...

MINI Using Service as Selling Point

From MSNBC: >Some aspects of Mini’s dealership experience are luxury grade, despite the affordable price of the car. Stylish waiting rooms often have big-screen TVs with xBox gaming consoles, and loaners are...

A MINI What?

This from GermanCarScene.com. >Benedikt Schiermeyer carried out the work for a customer, and even though it’s not what we’d do to a Cooper S, we have to admire his skills. Personally, I’ve...

Worldwide MINI Sales Down For February

Official MINI Press Release: Sales of MINI did not quite reach the previous year’s level with 11,905 vehicles delivered in February (previous year: 12,215/-2.5%). The new MINI has been available in the...

MINI Cooper D and One Intro Video

We’ve got even more MF Video Friday for you today. The following are official BMW/MINI videos of the MINI display at the Geneva Motor Show.

Living the Brand

From latest edition of Autoweek: >When the Butler, Shine, Stern & Partners advertising agency competed for the Mini USA account in 2005, its executives visited Mini dealerships. They talked with Mini owners...