Official MINI USA Press Release: The BMW Group picked up as many as four awards at the CAROLINA Internet Auto Award 2007 by AutoScout24, Europe’s largest automobile portal. With its EfficientDynamics program, BMW won in the special category “Best Innovation”.
“EfficientDynamics” is BMW’s package of measures to optimise fuel consumption which is sold in models ranging from the BMW 1 Series to the BMW X5. The measures include High Precision Injection in the modern petrol direct injection engines, Brake Energy Regeneration, automatic air intake flaps, Auto Start/Stop Function and intelligent lightweight construction. With these measures, 40% of new cars made by the BMW Group have an exhaust emissions level below 140 grams CO2 / km, from MINI to BMW and Rolls-Royce.
The BMW Concept X6 was judged “Best New IAA Feature”; the majority of those questioned at the IAA were enthusiastic about the idea of a Sport Activity Vehicle in coupÃƒÂ© form. MINI was also highly successful: the compact, sporty car not only won the small car category by a comfortable margin, it was also awarded the title “Most Popular Car in Europe”.
The Internet Auto Award is the biggest public internet award of the automotive trade in Europe, with some 350,000 people voting. The editorial team of AutoScout24 chose the “Best Innovation”. All winners received the CAROLINA, an extravagantly styled metal trophy.