MINI Introduces Rainbow Colors for the UK Only
These new range of colors follow along the lines of the previous versions which were known “Fip Colours” in 2004 and then “Dreamline Colours” in 2007. This year MINI UK is back again with the same concept and three tweaked colors. The new marketing name is “Rainbow” paint options. For those that remember our report on the Dreamline colours in 2007, these typically cost around 8,000 pounds or over $14,000. Not a cheap option clearly.
>Official Release: From April 2010 MINI will introduce and new level of customisation and expression for those who want to take personalisation to a new level. Three new Rainbow paint options will offer a deeper dimension of reflective quality than ever before seen on a MINI. A water-based basecoat colour produces an amazing rainbow effect in bright sunlight that changes the character of the MINI completely. Available in three different colours – Sunlight Metallic, Asteroid Metallic and Nightlife Metallic – these unique paint finishes open a new chapter in MINI personalisation. Prices will be announced in March but, rest assured, it won’t cost the pot of gold at the end of the rainbow.
>“These Spring changes, available in March 2010, will enhance MINI’s attractiveness as we start this new decade,†said Jochen Goller, Director of MINI UK, “but it is only just the start. There are many exciting things happening at MINI during 2010 and there is much more fun on the way†he concluded.
We’ll have some real color news this coming Sunday.
<p>For a change I am glad MINI is not bringing something to the US.</p>
<p>I’ve seen something similar in the hot rod market… wasn’t a fan. I think Jeff Gordon had a shifting paint scheme that PPG was pushing for awhile and I think it’s one of the most expensive per gallon you can buy..</p>
<p>…it’s a shame they won’t be bringing that package to the U.S.</p>
<p>…that option could have been marketed to a younger crowd that tends to go for that kind of color scheme.</p>
<p>It’s been out on some cars, and yes PPG sells a version of it. But really, a $14k paint option? I bet you could get a much better custom paint job for a fraction of the cost, it just wouldn’t be from the factory….</p>
<p>And just try to get that sucker matched if one is in an accident!</p>
<p>But what the hay… If people buy it, more power to them!</p>
<p>Matt</p>
<p>“The Wonderful World of Color” and “Fantasia” are saturating the MINI automotive canvas! Sounds like a supercalafragilistic expealadocious idea! Companies such as Eurocopter have displayed fabulous looking “birds” de enrobed in delicious “psychadelic” polychomic hues since the 90s at HAI conventions and the Paris Airshow. Refraction can create some fantastic optical effects, BUT at what price hath glory? Photochromic (Corning lens)in automobile window would be both practical justify the means.</p>
<p>Not gonna whine that it’s not available here. I can think of plenty of ways to spend that kind of money on something far more worthwhile.</p>
<p>Not a fan. And it’s not just the upfront cost that should be considered, but also the cost of repairs for even the most minor scrape… yikes!</p>
<p>Color-changing paint? That’s so 1990’s! Yawn…</p>
<p>It actually looks amazing in person! I saw a couple Dreamline special editions at MINI Park Lane in London this past summer!</p>
<p>@ Gabe,</p>
<p>let me put this out there, is the real color news non- metalic British Racing Green?</p>
<p>that’s what I was thinking Gabe!!
I hope it is!</p>
<p>Also on the changing paint, I would never be able to afford it but there’s never anything wrong with having the option to if I did.</p>
<p>Thank God its staying in the UK. There are already enough proud gays showing there colors here. We don’t need anymore.</p>
<p>@joshhway…. uncalled for low class stuff or bit of a chav remark!</p>
<p>Harry, you crack me up… “supercalafragilistic expealadocious”</p>
<p>@joshhway – what are YOU afraid of??? Please keep your closed minded views inside your tiny cranium.</p>
<p>Proud gay here, and I wouldn’t buy this at all. Different strokes for different folks.</p>
<p>These color-shift paints are great as part of a paint recipe but not the whole paint job. I have seen accents in these and they look ok but they are best when it is just one part, an additive to give the paint color a bit more life.</p>