BMW Disputes Claims of Fleet Size for the ActiveE
BMW has gone the length of officially disputing the notion that the upcoming launch of the ActiveE will be smaller than the MINI E field study. Why do you ask? Because the...
MF Exclusive: MINI’s Next Generation (Part 1)
MINI has been a surprisingly big success for BMW. It started with the improbable R50 being designed and engineered during a time of intense turmoil at Rover and then BMW. It continued...
An Owners View: Issues & Notes on the R56
Today we’re introducing you to a new contributor to MF, Gregory La Vardera. Greg has the benefit of owning one of the first R56 in the US and thus will be one...
The Real Making of MINIWOOD
A few days back we told you about MINI’s viral campaign in Geneva for the 2010 Motor Show. Today we bring you the real making of the video (as opposed to the...
MINI Countryman’s Weight Revealed
Here are the numbers many of us have been waiting for. Lets start with the most important number to the MINI community; weight. Using the DIN standard the Countryman S weighs in...
The Complete MINI Countryman Geneva Gallery
Couldn’t make it to Geneva? Due to some last second scheduling issues neither could we. But luckily we have a few friends in the industry there to help us out. So with...
MINI Latest Viral Video: MINIWood
What can we say. They’re in Geneva. They drive a Countryman. They like shenanigans. But lets back up. MINI created a guerilla marketing campaign in Geneva as they have the past few...
MINI USA Sales Up 1.6% for February
MINI Sales are up (barely) for February year over year. The big winner? The MINI Convertible was up over 700% thanks to the new model (and the fact that there technically wasn’t...
Geneva 2010: MINI Press Transcript
MINI officially introduced the Countryman today in Geneva. The car will be on display throughout the next two weeks there before making its way across the pond to the New York Autoshow....
MF Exclusive: the Future of MINI Connect Revealed
Last week MINI introduced the new MINI Connect option on the Countryman crossover. The idea is the first of its kind in the automotive world. The idea is that your iPhone (more...