MINI USA sales were up across all three model line around 5% for the month of April. With new dealers coming online and new products being launch soon (refresh in September and Countryman early next year) the future is looking up for MINI’s largest market.
Official Release: While the premium small car segment is lagging other segments, MINI continued to show a strong performance and increased its segment share. In April, 3,843 MINIâ€™s were sold, up 5.1 percent versus the 3,657 units reported in the same month a year ago. Year-to-date, MINI USA also reported sales of 12,571 automobiles, an increase of 3.3 percent.
MINIâ€™s long term growth prospects continue to be strong due to macro economic developments in the U.S. To prepare for this future growth, MINIâ€™s product range will double from three to six models starting in 2011 and the dealer network is being expanded to 100 exclusive stores by summer of this year with dealers investing a combined $200 million this year and last.