Video: MINI Canada Creates Huge Virtual Vending Machine
Here’s the latest bit of advertising fun from MINI Canada. This interactive outdoor projection greeted fans as they exited what appears to be a Toronto Leafs game at the Air Canada Centre. More than just a billboard of projected light, if passers by text the number of a MINI in the virtual vending machine, the installation responds to their choice with a customized animation. Pretty clever.
<p>Cool, very clever.</p>
<p>Great job on this one, think MINI of Canada is a step ahead of MINIUSA right now on sharp advertising.</p>
<p>remember the girl in black leather a few years ago – yep – they are ahead.</p>
<p>Regards…. Steve</p>
<p>Well done. This has gone a little way toward erasing the memories of Doctor Bim from my memory.</p>
<p>@steve, you forgot the obligatory link ;-)</p>
<p><a href="http://bssp.com/2010/news/mini-shakes-things-up/" rel="nofollow ugc">http://bssp.com/2010/news/mini-shakes-things-up/</a></p>
<p>Yawn, ohh look a micro SUV in snow, have not seen that before in advertising! Rather lacks creativity to me.</p>
p>@MatthewW</p
<p>Here you go:</p>
<p><a href="http://work.taxi.ca/mini_dominatrix/subpage.html" rel="nofollow ugc">http://work.taxi.ca/mini_dominatrix/subpage.html</a></p>