MINI Names a Winter Storm, Reaps a Disaster
Great marketing is often a balancing act. Play it too safe and you’re boring. Push the envelope too much, and you’ll embarrass your brand and even lose customers. Sometimes, it’s the little,...
Rocketman Neither Living Nor Dead
The MINI Rocketman/MINI CITY is a concept that just won’t die, yet it’s also a car that might not actually live to see production. We’ve gotten conflicting reports since the Rocketman Concept’s...
MINI Countryman Cooper S Speed Being Limited
MINI USA has begun informing dealers that the R60 Countryman Cooper S will see it’s speed be artificially limited to 128 mph with March builds. Previously the Countryman Cooper S could eek...
White Roof Radio #412
We are car talking fools tonight, just as soon as we finish talking about the weather, of course. News from MotoringFile, especially Gabe’s take onRoadster he got to drive last week. That...
MINI Officially Takes Over Factory WRC Team
The day has come that many of us have dreaded – MINI has officially announced that Prodrive is out as the factory supported MINI team for the WRC. MINI is parting ways...
MINI JCW Clubman to get JCW Aerokit as Standard
In MINI’s quest to make the JCW line more recognizable, they’ll finally be adding the JCW aero-kit as standard to the JCW Clubman. The change will begin with March production. The subtle...
The MINI Highgate Convertible Special Edition
We’re getting up to our contrasting roof in MINI special editions these days. The latest is the Highgate Convertible. Like its special edition siblings, it’s named for a London neighborhood and it’s...
R50, R52 & R53 Steering Pump Warranty Extended in Canada
Transport Canada has issued the need for an extended warranty for all 2002-2005 MINI steering pumps. It’s a common problem that has plagued R50, R52 and R53 MINIs for years. Here’s the...